Creator marketing, built for business.
Benchmark is a specialist B2B creator marketing agency, connecting ambitious brands with credible founders, operators and industry voices shaping business decisions.
Creator marketing, built for business.
Benchmark is a specialist B2B creator marketing agency, connecting ambitious brands with credible founders, operators and industry voices shaping business decisions.
Creator marketing, built for business.
Benchmark is a specialist B2B creator marketing agency, connecting ambitious brands with credible founders, operators and industry voices shaping business decisions.
Strategy. Creator partnerships. Campaigns. Content. Performance.
From defining the role of creators in your marketing strategy to building partnerships, producing content and delivering campaigns across markets, we manage creator marketing end-to-end.
Strategy. Creator partnerships. Campaigns. Content. Performance.
From defining the role of creators in your marketing strategy to building partnerships, producing content and delivering campaigns across markets, we manage creator marketing end-to-end.
Strategy. Creator partnerships. Campaigns. Content. Performance.
From defining the role of creators in your marketing strategy to building partnerships, producing content and delivering campaigns across markets, we manage creator marketing end-to-end.
Strategy. Creator partnerships. Campaigns. Content. Performance.
From defining the role of creators in your marketing strategy to building partnerships, producing content and delivering campaigns across markets, we manage creator marketing end-to-end.
Built around what your business needs.
From one-off campaigns to global, always-on programmes, we bring together strategy, creators, content and delivery to build the right approach for every brief. Our work is cross-platform by design, shaped around your audience, objectives and where influence actually happens.
TRUSTED BY AMBITIOUS GLOBAL BRANDS
Creator Strategy
Global strategies, playbooks and toolkits that define the role of creators across the business and create the frameworks for scalable, efficient and locally relevant activation.
Creator Partnerships & Ambassador Programmes
Campaign Activation
Content & Paid Performance
Events & Experiences
Measurement & Optimisation
Built around what your business needs.
From one-off campaigns to global, always-on programmes, we bring together strategy, creators, content and delivery to build the right approach for every brief. Our work is cross-platform by design, shaped around your audience, objectives and where influence actually happens.
TRUSTED BY AMBITIOUS GLOBAL BRANDS
Creator Strategy
Global strategies, playbooks and toolkits that define the role of creators across the business and create the frameworks for scalable, efficient and locally relevant activation.
Creator Partnerships & Ambassador Programmes
Campaign Activation
Content & Paid Performance
Events & Experiences
Measurement & Optimisation
Built around what your business needs.
From one-off campaigns to global, always-on programmes, we bring together strategy, creators, content and delivery to build the right approach for every brief. Our work is cross-platform by design, shaped around your audience, objectives and where influence actually happens.
TRUSTED BY AMBITIOUS GLOBAL BRANDS
Creator Strategy
Global strategies, playbooks and toolkits that define the role of creators across the business and create the frameworks for scalable, efficient and locally relevant activation.
Creator Partnerships & Ambassador Programmes
Campaign Activation
Content & Paid Performance
Events & Experiences
Measurement & Optimisation
Meet The Founder
Emily Trenouth has spent 13+ years at the forefront of creator marketing, working across technology platforms, global media agencies and some of the world’s largest brands. Most recently, she led influencer marketing at Amazon across 26 international markets. Prior to that, she built and scaled the influencer marketing division at MediaCom, one of the UK’s largest media agencies, alongside earlier roles within creator technology platforms. Benchmark was born from a challenge Emily experienced first-hand: finding a creator marketing partner that understood not only creators, but the realities of working inside complex global businesses. She built Benchmark to be the partner she had been looking for.
EXPERIENCE ACROSS COCA-COLA, UNILEVER, P&G, LVMH, NESTLÉ, DIAGEO AND AMAZON
Meet The Founder
Emily Trenouth has spent 13+ years at the forefront of creator marketing, working across technology platforms, global media agencies and some of the world’s largest brands. Most recently, she led influencer marketing at Amazon across 26 international markets. Prior to that, she built and scaled the influencer marketing division at MediaCom, one of the UK’s largest media agencies, alongside earlier roles within creator technology platforms. Benchmark was born from a challenge Emily experienced first-hand: finding a creator marketing partner that understood not only creators, but the realities of working inside complex global businesses. She built Benchmark to be the partner she had been looking for.
EXPERIENCE ACROSS COCA-COLA, UNILEVER, P&G, LVMH, NESTLÉ, DIAGEO AND AMAZON
Meet The Founder
Emily Trenouth has spent 13+ years at the forefront of creator marketing, working across technology platforms, global media agencies and some of the world’s largest brands. Most recently, she led influencer marketing at Amazon across 26 international markets. Prior to that, she built and scaled the influencer marketing division at MediaCom, one of the UK’s largest media agencies, alongside earlier roles within creator technology platforms. Benchmark was born from a challenge Emily experienced first-hand: finding a creator marketing partner that understood not only creators, but the realities of working inside complex global businesses. She built Benchmark to be the partner she had been looking for.
EXPERIENCE ACROSS COCA-COLA, UNILEVER, P&G, LVMH, NESTLÉ, DIAGEO AND AMAZON
From brief to impact
One connected process, from strategy and creator selection through to activation, amplification and measurement.
01/
Brief
We align on your objectives, audience, priorities and what success needs to look like.
02/
Strategy
We define the role of creators and build our custom approach around your brand and objectives.
03/
Creator Selection
We identify and vet the most relevant, credible creators for your audience and category.
04/
Activation
We manage creator partnerships, content and campaign delivery from briefing through to launch.
05/
Optimisation
We amplify high-performing content through paid media and optimise creative and delivery as the campaign progresses.
06/
Measurement
We turn performance into clear learnings and recommendations for what comes next.
From brief to impact
One connected process, from strategy and creator selection through to activation, amplification and measurement.
01/
Brief
We align on your objectives, audience, priorities and what success needs to look like.
02/
Strategy
We define the role of creators and build our custom approach around your brand and objectives.
03/
Creator Selection
We identify and vet the most relevant, credible creators for your audience and category.
04/
Activation
We manage creator partnerships, content and campaign delivery from briefing through to launch.
05/
Optimisation
We amplify high-performing content through paid media and optimise creative and delivery as the campaign progresses.
06/
Measurement
We turn performance into clear learnings and recommendations for what comes next.
From brief to impact
One connected process, from strategy and creator selection through to activation, amplification and measurement.
01/
Brief
We align on your objectives, audience, priorities and what success needs to look like.
02/
Strategy
We define the role of creators and build our custom approach around your brand and objectives.
03/
Creator Selection
We identify and vet the most relevant, credible creators for your audience and category.
04/
Activation
We manage creator partnerships, content and campaign delivery from briefing through to launch.
05/
Optimisation
We amplify high-performing content through paid media and optimise creative and delivery as the campaign progresses.
06/
Measurement
We turn performance into clear learnings and recommendations for what comes next.
Built by marketers, for marketers.
A TRUE EXTENSION OF YOUR TEAM.
We know what marketers need because we’ve been in their seat. Benchmark combines first-hand enterprise experience with specialist creator expertise, giving brands a partner that understands both the broader business picture and the creator marketing nuance required to deliver impact. We work as an extension of our clients’ teams, combining global strategy with dedicated local-market expertise to deliver creator programmes that are strategically aligned, locally relevant and built for scale.
Built by marketers, for marketers.
A TRUE EXTENSION OF YOUR TEAM.
We know what marketers need because we’ve been in their seat. Benchmark combines first-hand enterprise experience with specialist creator expertise, giving brands a partner that understands both the broader business picture and the creator marketing nuance required to deliver impact. We work as an extension of our clients’ teams, combining global strategy with dedicated local-market expertise to deliver creator programmes that are strategically aligned, locally relevant and built for scale.
Built by marketers, for marketers.
A TRUE EXTENSION OF YOUR TEAM.
We know what marketers need because we’ve been in their seat. Benchmark combines first-hand enterprise experience with specialist creator expertise, giving brands a partner that understands both the broader business picture and the creator marketing nuance required to deliver impact. We work as an extension of our clients’ teams, combining global strategy with dedicated local-market expertise to deliver creator programmes that are strategically aligned, locally relevant and built for scale.
We set the standard for B2B influence.
WE'RE ENTERING THE CREDIBILITY ERA.
Reach alone isn’t enough. As audiences become more selective about who and what they trust, brands need credible voices who can influence the people that matter. The next era of creator marketing will be built on relevance, authority and trust - not audience size alone.
We set the standard for B2B influence.
WE'RE ENTERING THE CREDIBILITY ERA.
Reach alone isn’t enough. As audiences become more selective about who and what they trust, brands need credible voices who can influence the people that matter. The next era of creator marketing will be built on relevance, authority and trust - not audience size alone.
We set the standard for B2B influence.
WE'RE ENTERING THE CREDIBILITY ERA.
Reach alone isn’t enough. As audiences become more selective about who and what they trust, brands need credible voices who can influence the people that matter. The next era of creator marketing will be built on relevance, authority and trust - not audience size alone.
Resources
Ideas and intelligence for the next era of creator marketing. Reports, perspectives and practical guidance from Benchmark on building creator programmes that drive credibility and business impact.
Resources
Ideas and intelligence for the next era of creator marketing. Reports, perspectives and practical guidance from Benchmark on building creator programmes that drive credibility and business impact.
Resources
Ideas and intelligence for the next era of creator marketing. Reports, perspectives and practical guidance from Benchmark on building creator programmes that drive credibility and business impact.
Let’s Work Together
Complete the form below and a member of our team will be in touch.
Let’s Work Together
Complete the form below and a member of our team will be in touch.
Let’s Work Together
Complete the form below and a member of our team will be in touch.
